Tengchong, southwest of Yunnan Province, is well known in domestic and abroad for its rich natural resources like volcanic, Atami and Heshun town. The historical and cultural city on the Silk Road is an important gateway for China to South Asia and Southeast Asia, which is also the most popular tourist destination for visitors. Relying on the innate good natural environment, abundant tourism resources, profound cultural historical heritage, the current 2016 Tengchong-L&A Design Star "Creative Village" international competition use Hehua Dai and Wa Ethnic Township, southwest of Tengchong city, as the design field. In this way, we want to explore a consolidation pattern of cultural and creative tourism, rural construction and industrial heritage in the new era. We hope to increase added value in tourism product by promote the popularity of the town, and change the traditional development mode through reasonable scenic area planning and design.

In addition to the magnificent ground water and underground river resources, constant perennial water with low temperature "Bapai Giant Hot Springs ", Hehua town also has Hehua Sugar Factory as industrial heritage constructed in 1983 and a rural settlement called Ba Pai village with rich humanistic resources. Students all over the world will work together to integrate and promote the high quality resources of field in three months. And finally make the scheme a new type of tourism destination solution based on southwest and facing the world.

This international design competition is open to all university students both domestic and abroad, aiming to formulate creative strategies from a global perspective for the transformation of beautiful Chinese villages.

Shenzhen “Creative December”

Shenzhen has been awarded the title of “City of Design” in China. Creative December consists of a series of exhibitions held by the Shenzhen Municipal Bureau of Culture and Tourism, aiming to increase public awareness for creative culture, and to encourage public participation in the development of Shenzhen’s creative industry.

“Culture and Creative plus” which expanded to the upgrade of tourist destination from the site-seeing tourism

“2015 The National Tourism Investment Report” published by the China National Tourism Administration, claimed that in 2015, the national rural tourism accounted for about half of the total domestic tourism, the total scale of consumption accounts for about 29% of the domestic tourism revenue. Revive village by cultural and creative tourism has become a whole new choice for the urban-return villager’s lifestyle. The renovation of countryside construction has given the villages a chance to embrace the cultural industry and rural tourism which allows the locals has their own business and industry to be wealthier.

With superior geographical condition, Hehua tourism resort town is the first choice for cultural and creative tourism.

Located in the southwest of Tengchong, Hehua Resort Area has a land area of 125 square kilometers, not only is one of the ancient path through four gates in the history of Tengchong, which is the southern gateway of Tengchong now, also is referred to as the "land of fish and rice", an important ecological agricultural heartland of Tengchong country. Relying on idyllic sight, this area has the opportunity to become new cultural and creative tourism destination with the linkage of the formation of center town, industrial heritage, the development of hot spring resort area and local high quality tourism resources such as abundant geothermal and water resources.

Objectives

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